A 60-year-old Albanian man in France was shocked to find a picture of his amputated leg used on cigarette packets, as warning against smoking but without his consent and is considering legal action.
His picture was put on cigarette packets with a warning “smoking clogs your arteries”
The man who lives in Metz however said he lost his leg as a result of a 1997 shooting in Albania, and not out of anything related to smoking.
His lawyer is contacting the European Commission to find out what happened.
The European Commission has been contacted as it is responsible for the distribution of such images on all EU cigarette packets.
The commission normally uses pictures from a database, which are verified and published with the consent of the person featured.
The man’s son discovered the after buying a packet of rolling tobacco last year in Luxembourg and bought it to his family.
“It’s our father’s. His scars are characteristic,” the man’s daughter was quoted as saying.
His lawyer Antoine Fittante said it was rather incredible that a person finds themselves without their agreement on cigarette packets throughout the European Union.
“My client feels betrayed, wounded in his dignity, by seeing his disability (displayed) on cigarette packets in tobacconists; one must admit that’s not very pleasant.”